BMW and stars
It is about a film realized by Guy Ritchie, the husband of Madonna. We see the star preferred there to take a BMW rather than a limousine. Then she asks to the driver to accelerate and we can see the performances of the BMW put into series 5.
Madonna corresponds to the image which BMW wants to give to this car that is dynamic and sophisticated at the same moment.
Stars are excellent tools of communication. Indeed to be associated with a star gives a prestigious image to the brand. It also allows to have photos in a lot of magazines and without needing to pay.
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