BMW uses the cinema to promote its cars. Indeed the brand is present in most of James Bond.
The cinema is a very good tools of communication. Moreover films and this universe make dream people. To be in a movie for a brand allows him to improve it brand image. In all mo where BMW is present one l’image d’une sporting and very powerful car shows there.
It is about a film realized by Guy Ritchie, the husband of Madonna. We see the star preferred there to take a BMW rather than a limousine. Then she asks to the driver to accelerate and we can see the performances of the BMW put into series 5.
Madonna corresponds to the image which BMW wants to give to this car that is dynamic and sophisticated at the same moment.
Stars are excellent tools of communication. Indeed to be associated with a star gives a prestigious image to the brand. It also allows to have photos in a lot of magazines and without needing to pay.
The auto racing event is excellent tools of communication. Indeed we see the technical performances of car’s manufacturers. Furthermore it allows BMW to show his its sports side to promote the BMW M. The motor racing allows BMW to confront with his competitors by using its high technology.
Broadcasts specialized in essays of cars are another means of communication. This emission is considered as its commantaires on cars. Here we see the essay of the new BMW M5 there, a sports car! The presenter realizes a very complete essay and his opinion on this car is ooouuuuaaaaahhhhhooooooooo!!!
Comments are laudatory and thus this broadcasts makes an excellent advertising for the new BMW M5.
<div><object width=”425″ height=”335″><param name=”movie” value=”http://www.dailymotion.com/swf/1wS80uU7svAdI7q9F”></param><param name=”allowfullscreen” value=”true”></param><embed src=”http://www.dailymotion.com/swf/1wS80uU7svAdI7q9F” type=”application/x-shockwave-flash” width=”425″ height=”335″ allowfullscreen=”true”></embed></object><br /><b><a href=”http://www.dailymotion.com/video/x11wuf_pub-bmw-serie-5″>Pub Bmw serie 5</a></b><br /><i>envoyé par <a href=”http://www.dailymotion.com/tanner78″>tanner78</a></i></div>
Contrary to most of the advertising for the BMW series 5, it is not the prestigious and luxury image which shown. Here, it is the price which is advanced!!!
It adorned strange because generally the price is not a selling point for this type of car. We advance more the performances and the finish up-market.
These two posters are two very sober advertisements. When we are called BMW it does not there need to add it. Just by seeing the logo or the car we understand who is the target.
The passed on message is simplicity and stylishness.
The scene takes place in a place classify, pure and modern.
Through this advertising BMW aim at a young consomer but with a high standard of living.
This advertising does not leave indifferent!!! We see a man there making love to a woman who in a photo of a BMW on the face.
The car is advanced as a fantasy. It is also the image which BMW wants to show to the public. A BIG MOMENT OF PLEASURE….
<div><object width=”425″ height=”254″><param name=”movie” value=”http://www.dailymotion.com/swf/yWLfrgYyciiLD7DEN”></param><param name=”allowfullscreen” value=”true”></param><embed src=”http://www.dailymotion.com/swf/yWLfrgYyciiLD7DEN” type=”application/x-shockwave-flash” width=”425″ height=”254″ allowfullscreen=”true”></embed></object><br /><b><a href=”http://www.dailymotion.com/video/x130w5_bmw-m5″ mce_href=”http://www.dailymotion.com/video/x130w5_bmw-m5″>BMW M5</a></b><br /><i>envoyé par <a href=”http://www.dailymotion.com/Kris4eveR” mce_href=”http://www.dailymotion.com/Kris4eveR”>Kris4eveR</a></i></div>
It is about an advertising for the new BMW M5. We can see that the scene takes place on a mountain road. The environment is dark and the road is transformed into a dragon which pursues the car.
This advertising advances the power and the road holding of the new BMW M5. The target is clearly men.
